{"id":34828,"date":"2026-06-22T09:58:01","date_gmt":"2026-06-22T07:58:01","guid":{"rendered":"https:\/\/staging.businesscenterbornholm.dk\/arrangement\/vaerdibaseret-salg-og-ai-skab-staerkere-kundedialoger-og-mere-vaerdi-i-salget\/"},"modified":"2026-09-02T09:45:29","modified_gmt":"2026-09-02T07:45:29","slug":"value-based-selling-and-ai-create-stronger-customer-dialogues-and-more-value-in-sales","status":"publish","type":"arrangement","link":"https:\/\/businesscenterbornholm.dk\/en\/arrangementer\/vaerdibaseret-salg-og-ai-skab-staerkere-kundedialoger-og-mere-vaerdi-i-salget\/","title":{"rendered":"Value-based selling and AI \u2013 create stronger customer dialogues and more value in sales"},"content":{"rendered":"<p>Many businesses are skilled at their trade, but at the same time find it difficult to make the value of their solutions clear to customers. The result is often that the dialogue ends up being about price rather than value.<\/p>\n<p>At this practical workshop, you will get a concrete introduction to value-based selling and learn how artificial intelligence (AI) can enhance your sales work before, during and after client meetings.<\/p>\n<p>We work with how you shift focus from products and services to the customer's needs, challenges and gains. At the same time, you gain insight into how AI can be used as an effective sparring partner for lead generation, customer analysis, meeting preparation, needs assessment and the development of strong value propositions, among other things.<\/p>\n<p>The workshop combines short academic presentations with practical exercises, dialogue, exchange of experience and work on your own cases. You will leave with concrete tools, usable AI prompts and new methods that can be implemented directly in your business.<\/p>\n<h3>At the workshop, we will work with, among other things:<\/h3>\n<ul>\n<li>\nValue-based selling \u2013 from product focus to customer value\n<\/li>\n<li>\nAI and prompting in a sales and SME context\n<\/li>\n<li>\nLead generation and segmentation with AI\n<\/li>\n<li>\nEffective meeting preparation and customer insight\n<\/li>\n<li>\nNeeds analysis through questioning techniques and active listening\n<\/li>\n<li>\nTrust, relationships and credibility in customer dialogue\n<\/li>\n<li>\nDevelopment of strong and relevant value propositions\n<\/li>\n<li>\nBest practice and sharing of experience between the participants\n<\/li>\n<\/ul>\n<h3>Dividend<\/h3>\n<p>After the workshop you will have:<\/p>\n<ul>\n<li>\nA clear understanding of value-based selling\n<\/li>\n<li>\nConcrete AI tools and prompts for your sales work\n<\/li>\n<li>\nMethods for creating better customer dialogues and uncovering needs\n<\/li>\n<li>\nA stronger approach to formulating and documenting customer value\n<\/li>\n<li>\nInspiration and experiences from other Bornholm businesses\n<\/li>\n<\/ul>\n<h3>Target audience<\/h3>\n<p>The workshop is aimed at owner-managers, sales managers, project managers, consultants and employees with customer or sales responsibility in Bornholm-based small and medium-sized enterprises.<\/p>\n<p>It is relevant for both companies with an established sales effort and companies that want a more structured and value-creating approach to sales and customer dialogue. The industry is secondary \u2013 the focus is on methods and tools that can be applied across different types of companies.<\/p>\n<p>IMPORTANT \u2013 for the workshop, you must bring your PC and have downloaded an AI model (free or paid version).<span><\/span><\/p>","protected":false},"featured_media":36426,"menu_order":24,"template":"","meta":{"_acf_changed":false},"arrangement-tema":[426],"class_list":["post-34828","arrangement","type-arrangement","status-publish","has-post-thumbnail","hentry","arrangement-tema-salg-markedsforing-og-afsaetning"],"acf":{"knack_record_id":"6a265f37fd36de7b96641d74","start_dato":"20260902","slut_dato":"20260902","start_tid":"09:00","slut_tid":"15:00","morgenmad":"","arrangor":"Business Center Bornholm","lokation_navn":"Green Solution House i R\u00f8nne","lokation_adresse":"","beskrivelse":"<p>Mange virksomheder er dygtige til deres fag, men oplever samtidig, at det kan v\u00e6re sv\u00e6rt at tydeligg\u00f8re v\u00e6rdien af deres l\u00f8sninger over for kunderne. Resultatet bliver ofte, at dialogen kommer til at handle om pris frem for v\u00e6rdi.<\/p><p>P\u00e5 denne praksisn\u00e6re workshop f\u00e5r du en konkret introduktion til v\u00e6rdibaseret salg og l\u00e6rer, hvordan kunstig intelligens (AI) kan styrke dit salgsarbejde f\u00f8r, under og efter kundem\u00f8der.<\/p><p>Vi arbejder med, hvordan du flytter fokus fra produkter og ydelser til kundens behov, udfordringer og gevinster. Samtidig f\u00e5r du indsigt i, hvordan AI kan bruges som en effektiv sparringspartner til blandt andet leadgenerering, kundeanalyse, m\u00f8deforberedelse, behovsafd\u00e6kning og udvikling af st\u00e6rke v\u00e6rditilbud.<\/p><p>Workshoppen kombinerer korte faglige opl\u00e6g med praktiske \u00f8velser, dialog, erfaringsudveksling og arbejde med egne cases. Du g\u00e5r hjem med konkrete v\u00e6rkt\u00f8jer, anvendelige AI-prompts og nye metoder, som kan implementeres direkte i din virksomhed.<\/p><h3>P\u00e5 workshoppen arbejder vi blandt andet med:<\/h3><ul>\n<li>\nV\u00e6rdibaseret salg \u2013 fra produktfokus til kundev\u00e6rdi\n<\/li>\n<li>\nAI og prompting i en salgs- og SMV-kontekst\n<\/li>\n<li>\nLeadgenerering og segmentering med AI\n<\/li>\n<li>\nEffektiv m\u00f8deforberedelse og kundeindsigt\n<\/li>\n<li>\nBehovsafd\u00e6kning gennem sp\u00f8rgeteknik og aktiv lytning\n<\/li>\n<li>\nTillid, relationer og trov\u00e6rdighed i kundedialogen\n<\/li>\n<li>\nUdvikling af st\u00e6rke og relevante v\u00e6rditilbud\n<\/li>\n<li>\nBest practice og erfaringsudveksling mellem deltagerne\n<\/li>\n<\/ul><h3>Udbytte<\/h3><p>Efter workshoppen har du:<\/p><ul>\n<li>\nEn klar forst\u00e5else af v\u00e6rdibaseret salg\n<\/li>\n<li>\nKonkrete AI-v\u00e6rkt\u00f8jer og prompts til dit salgsarbejde\n<\/li>\n<li>\nMetoder til at skabe bedre kundedialoger og afd\u00e6kke behov\n<\/li>\n<li>\nEn st\u00e6rkere tilgang til at formulere og dokumentere kundev\u00e6rdi\n<\/li>\n<li>\nInspiration og erfaringer fra andre bornholmske virksomheder\n<\/li>\n<\/ul><h3>M\u00e5lgruppe<\/h3><p>Workshoppen er m\u00e5lrettet ejerledere, salgsansvarlige, projektledere, konsulenter og medarbejdere med kunde- eller salgsansvar i bornholmske sm\u00e5 og mellemstore virksomheder.<\/p><p>Den er relevant for b\u00e5de virksomheder med en etableret salgsindsats og virksomheder, der \u00f8nsker en mere struktureret og v\u00e6rdiskabende tilgang til salg og kundedialog. Branchen er underordnet \u2013 fokus er p\u00e5 metoder og v\u00e6rkt\u00f8jer, der kan anvendes p\u00e5 tv\u00e6rs af forskellige typer virksomheder.<\/p><p>VIGTIGT - til workshoppen skal du medbringe din PC og have downloadet en AI model (gratis eller betalt version.<span><\/span><\/p>","arrangement_status":"Live","link_til_ekstern":"","kort_beskrivelse":"<p>L\u00e6r, hvordan du skaber st\u00e6rkere kundedialoger, finder de rigtige kunder og bruger AI som en praktisk salgsassistent i hverdagen. P\u00e5 denne intensive workshop f\u00e5r du konkrete v\u00e6rkt\u00f8jer til v\u00e6rdibaseret salg, behovsafd\u00e6kning og v\u00e6rdiskabende kundem\u00f8der \u2013 kombineret med AI-prompts, som du kan bruge med det samme i din virksomhed.<br \/><\/p>","kategori":"Workshop","logo_footer":"","tilmeld_event_link":"https:\/\/businesscenterbornholm.dk\/tilmelding\/#wp-arrangement-tilmelding\/arrangement-detaljer\/6a265f37fd36de7b96641d74\/arrangement-online-tilmelding\/6a265f37fd36de7b96641d74\/","lukket_for_tilmelding":"Nej","speaker_id":"6a34eb91b9f834895b518ae3","maalgruppe":"B2B og B2C","kontaktperson_vaert_id":"697c6ad9c0dc368e14e0cae0","program_punkter":"","projekt":"","projekt_link":"","knap_status":"tilmelding"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e6rdibaseret salg og AI \u2013 skab st\u00e6rkere kundedialoger og mere v\u00e6rdi i salget - Business Center Bornholm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businesscenterbornholm.dk\/en\/events\/value-based-selling-and-ai-create-stronger-customer-dialogues-and-more-value-in-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e6rdibaseret salg og AI \u2013 skab st\u00e6rkere kundedialoger og mere v\u00e6rdi i salget - Business Center Bornholm\" \/>\n<meta property=\"og:description\" content=\"Mange virksomheder er dygtige til deres fag, men oplever samtidig, at det kan v\u00e6re sv\u00e6rt at tydeligg\u00f8re v\u00e6rdien af deres l\u00f8sninger over for kunderne. Resultatet bliver ofte, at dialogen kommer til at handle om pris frem for v\u00e6rdi. P\u00e5 denne praksisn\u00e6re workshop f\u00e5r du en konkret introduktion til v\u00e6rdibaseret salg og l\u00e6rer, hvordan kunstig intelligens\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businesscenterbornholm.dk\/en\/events\/value-based-selling-and-ai-create-stronger-customer-dialogues-and-more-value-in-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Center Bornholm\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BusinessCenterBornholm\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T07:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businesscenterbornholm.dk\/wp-content\/uploads\/2026\/06\/Vaerdibaseret-salg-1280x480px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/businesscenterbornholm.dk\\\/arrangementer\\\/vaerdibaseret-salg-og-ai-skab-staerkere-kundedialoger-og-mere-vaerdi-i-salget\\\/\",\"url\":\"https:\\\/\\\/businesscenterbornholm.dk\\\/arrangementer\\\/vaerdibaseret-salg-og-ai-skab-staerkere-kundedialoger-og-mere-vaerdi-i-salget\\\/\",\"name\":\"V\u00e6rdibaseret salg og AI \u2013 skab st\u00e6rkere kundedialoger og mere v\u00e6rdi i salget - 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