{"id":30155,"date":"2024-12-17T09:29:39","date_gmt":"2024-12-17T08:29:39","guid":{"rendered":"https:\/\/businesscenterbornholm.dk\/?p=30155"},"modified":"2026-07-02T13:56:09","modified_gmt":"2026-07-02T11:56:09","slug":"fremtidens-madvarer-under-tidspres","status":"publish","type":"post","link":"https:\/\/businesscenterbornholm.dk\/en\/aktuelt\/fremtidens-madvarer-under-tidspres\/","title":{"rendered":"Future foods under time pressure"},"content":{"rendered":"

Future foods under time pressure<\/h1>\n<\/div><\/div>
\"Food<\/span><\/div>

Food Bornholm<\/a> satser p\u00e5 b\u00e6lgfrugter og plantebaseret proteinrig kost.<\/em><\/p>\n<\/div><\/div>

Lige nu foreg\u00e5r et sp\u00e6ndende madprojekt p\u00e5 de bornholmske marker, hvor 15 lokale producenter er g\u00e5et sammen om at fremstille plantebaserede f\u00f8devarer \u2013 \u00f8kologiske s\u00e5vel som konventionelle. Food Bornholm kombinerer forretning, innovation og forskning med ambitionen om at levere fremtidens gr\u00f8nne f\u00f8devarer fra mark til bord.<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

Prim\u00e6rt salg til storbyer<\/h4>\n

Food Bornholms sortiment t\u00e6ller forskellige typer linser, quinoa og kik\u00e6rter.<\/p>\n

\u201dDet er jo et fors\u00f8g p\u00e5 at drive landbrugsproduktion m\u00e5lrettet fremtiden. Flere og flere f\u00e5r \u00f8jnene op for plantebaseret kost,\u201d fort\u00e6ller Christian M\u00f8ller Holm, der er formand for Food Bornholm.<\/p>\n

Men afs\u00e6tningen har pt nogle hot spots, forklarer han.<\/p>\n

\u201dVi s\u00e6lger ikke ret meget p\u00e5 Bornholm. Folk i yderomr\u00e5derne er mindre klar til tanken om plantebaseret kost end folk i storbyerne er. Det er helt klart storbyerne, som er vores marked lige nu.\u201d<\/p>\n

Rejseglade danskere der har g\u00e6stet Spanien og det sydlige Frankrig er st\u00f8dt p\u00e5 mange retter, hvor linser spiller en rolle. Det samme g\u00e6lder ikke mindst indisk mad, som g\u00e5r sin sejrsgang i store dele af verden, som favorit take away, men i Europa bredt set k\u00e6mper linsen en h\u00e5rd kamp. Mindre end fire procent af verdens linseproduktion finder sted i Europa, heraf nu ogs\u00e5 en lille del p\u00e5 Bornholm.<\/p>\n

\u201dLinsen er et lille produkt med stor fremtid, som er rig p\u00e5 protein og spises af mange mennesker over hele verden. Det er for Danmark et fremtidens produkt, som vi skal l\u00e6re at tage til os. Det tager tid, det ved vi, men vi kan se eftersp\u00f8rgslen begynder at komme lige s\u00e5 stille.\u201d<\/p>\n<\/div><\/div>

Vi s\u00e6lger ikke ret meget p\u00e5 Bornholm. Folk i yderomr\u00e5derne er mindre klar til tanken om plantebaseret kost end folk i storbyerne er. Det er helt klart storbyerne, som er vores marked lige nu.<\/p>\n<\/div><\/div>

Christian M\u00f8ller Holm<\/div>
Chairman<\/span>, <\/span>Food Bornholm<\/span><\/div><\/div><\/div><\/div>

T\u00e5lmodighed p\u00e5 pr\u00f8ve<\/h4>\n

Ingen af de 15 involverede landm\u00e6nd tjener penge p\u00e5 projektet endnu. De afs\u00e6tter jord til dyrkning af b\u00e6lgfrugter, de bruger arbejdstid, men h\u00f8ster endnu ikke nogen indt\u00e6gt p\u00e5 det.<\/p>\n

\u201dVi har t\u00e5lmodighed endnu, og ved at s\u00e5dan er det med mange iv\u00e6rks\u00e6tterprojekter. Vi har ogs\u00e5 f\u00e5et LAG-st\u00f8tte, men det \u00e6ndrer ikke p\u00e5, at vi nu p\u00e5 \u00e5r tre stadig ikke har nogen indt\u00e6gt p\u00e5 det. Det skal ikke blive ved,\u201d forklarer han.<\/p>\n<\/div><\/div><\/div>

En anden udfordring er de uforudsigelige faktorer som vind og vejrs samt udbud og eftersp\u00f8rgsel.<\/p>\n

\u201dVejret er vi ikke herrer over. Derfor har vi f\u00e5et tre forskellige slags h\u00f8st i den tid, hvor vi har v\u00e6ret i gang. Det er bare s\u00e5dan. Men stiger eftersp\u00f8rgslen, s\u00e5 skal vi kunne reagere, og det tager os et \u00e5r at kunne \u00e6ndre p\u00e5, hvis der skal allokeres mere jord til det ene eller andet produkt. Derfor er det ogs\u00e5 supervigtigt, at vi kan se, at det \u00f8konomisk ogs\u00e5 giver mening p\u00e5 den korte og lange bane,\u201d siger Christian M\u00f8ller Holm.<\/p>\n<\/div><\/div>

Fra Bornholm til resten af Danmark<\/h4>\n

\u201dEn ting er at dyrke b\u00e6lgfrugter. Noget andet er oprensning og pakning i poser. Det har vi tidligere f\u00e5et klaret andre steder i landet, men nu g\u00f8r vi det selv for at kunne holde \u00f8je med processen og kvalitetssikre. N\u00e5r pakningen er overst\u00e5et, s\u00e5 bliver slutproduktet sendt afsted til grossister i resten af landet,\u201d siger.<\/p>\n

\u201dEksport for os er lige nu resten af Danmark. Vi dr\u00f8mmer om udlandet p\u00e5 den lange bane, men her og nu s\u00e5 g\u00e6lder det, det danske marked, hvor fx Meyers Madhus er blandt aftagerne af vores produkter,\u201d siger Christian M\u00f8ller Holm.<\/p>\n<\/div><\/div>

\u00d8kologiens begr\u00e6nsninger<\/h4>\n

Det er ikke nyt, at det er et kundesegment i Danmark, der t\u00e6nker gr\u00f8nt. Faktisk er den gr\u00f8nne tanke s\u00e5 rodf\u00e6stet i dele af forbrugerkorpset, at de kan v\u00e6re sv\u00e6re at rykke. I Danmark er der nemlig en forst\u00e5else af at \u2019helt\u2019 gr\u00f8nne produkter udelukkende er \u00f8kologiske. Det giver de 15 bornholmske producenter udfordringer.<\/p>\n

\u201dAlt det \u00f8kologiske som vi producerer, det kan vi afs\u00e6tte uden problemer. Problemet er, at vi har mange konventionelt<\/p>\n

dyrkede produkter, som trods meget h\u00f8j kvalitet har noget sv\u00e6rere ved at blive solgt. Vi har nogle meget afskr\u00e6kkende regler for \u00f8kologi i Danmark, som ikke altid giver mening, idet de ofte g\u00e5r ud over rigtig gode konventionelle produktioner og h\u00e6mmer deres udvikling. Trods en h\u00f8j kvalitet s\u00e5 v\u00e6lger forbrugerne dem fra udelukkende p\u00e5 grund af de ikke har \u00f8kologistemplet. Til geng\u00e6ld v\u00e6lges hellere udenlandsk \u00f8kologi uanset andre regler for \u00f8kologi i udlandet og transport. Fremfor b\u00e6redygtige danske konventionel fremstillede produkter,\u201d siger han og forts\u00e6tter:<\/p>\n

\u201dS\u00e5 vi skal rykke os og udvikle vores forretning, men drivkraften skal ikke kun kunne komme fra os, men ogs\u00e5 fra forbrugerne. For det f\u00f8rste s\u00e5 skal de gerne eftersp\u00f8rge flere produkter som vores, men ogs\u00e5 forst\u00e5, at konventionelt dyrkede b\u00e6lgfrugter kan v\u00e6re mere end gode nok,\u201d slutter Christian M\u00f8ller Holm.<\/p>\n

BY S\u00d8REN SORGENFRI<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Right now, an exciting food project is taking place in the fields of Bornholm, where 15 local producers have joined forces to produce plant-based foods <\/p>","protected":false},"author":22,"featured_media":30157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,37],"tags":[],"bolt_search_tag":[],"class_list":["post-30155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikler","category-nystartet-virksomhed"],"acf":[],"_wp_attachment_image_alt":null,"_eventvenueid":null,"_eventorganizerid":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"wp-smush-lossy":null,"wp-smpro-smush-data":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_oembed_96f291dc4b54ff43fbaad1d8b7a003be":null,"smush-complete":null,"smush-info":null,"original-file":null,"smush-stats":null,"wp-smush-ignore-bulk":null,"dsm_upload_gallery_custom_link_url":null,"dsm_upload_gallery_link_url_target":null,"wp-smush-error":null,"olh_navn":null,"olh_titel":null,"olh_id":null,"olh_bio":null,"_et_pb_project_nav":null,"_yoast_wpseo_primary_project_category":null,"_olh_navn":null,"_olh_titel":null,"_olh_id":null,"kontaktperson":null,"_kort_beskrivelse":null,"_link_til_ekstern":null,"link_til_ekstern":null,"_link_til_info":null,"_event_status":null,"_event_thema":null,"_slut_tid":null,"_morgenmad":null,"_arrangor":null,"_tilmeld_event_link":null,"arrangor":null,"tilmeld_event_link":null,"kort_beskrivelse":null,"event_status":null,"morgenmad":null,"kategori":null,"_kategori":null,"yoast_head":"\nFremtidens madvarer under tidspres - 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