{"id":30174,"date":"2024-12-18T10:31:28","date_gmt":"2024-12-18T09:31:28","guid":{"rendered":"https:\/\/businesscenterbornholm.dk\/?p=30174"},"modified":"2026-03-18T06:43:07","modified_gmt":"2026-03-18T05:43:07","slug":"onlinetrovaerdighed-er-altafgoerende","status":"publish","type":"post","link":"https:\/\/businesscenterbornholm.dk\/en\/aktuelt\/onlinetrovaerdighed-er-altafgoerende\/","title":{"rendered":"Onlinetrov\u00e6rdighed er altafg\u00f8rende"},"content":{"rendered":"

Onlinetrov\u00e6rdighed er altafg\u00f8rende<\/h1>\n<\/div><\/div>
\"Peter<\/span><\/div>

Peter Povlsen og William Dams Boghandel<\/a> er blandt landets skarpeste boghandlere til onlinehandel. Foto: S\u00f8ren Sorgenfri<\/em><\/p>\n<\/div><\/div>

William Dams Boghandel oplever hver dag en barsk onlinekamp p\u00e5 markedet for b\u00f8ger, br\u00e6tspil og kontorartikler.<\/h2>\n<\/div><\/div><\/div><\/div><\/div>

Hver dag finder en h\u00e5rd og n\u00e5desl\u00f8s konkurrence sted. Det handler ikke om aktier, sport eller valutahandel, men b\u00f8ger. Den gode gamle bog kalder p\u00e5 en rolig hyggestund i haven eller l\u00e6selampens sk\u00e6r.<\/p>\n

F\u00f8r bogen kommer dertil, s\u00e5 skal den s\u00e6lges og k\u00f8bes, og det sker d\u00f8gnet rundt online p\u00e5 internettets store ocean.<\/p>\n

Eksport fra Bornholm beh\u00f8ver ikke kun forst\u00e5s som salg til udlandet, men ogs\u00e5 det \u00f8vrige Danmark.<\/p>\n

Det kender William Dams Boghandel alt til.<\/p>\n

\u201dOnlinehandel med b\u00f8ger, br\u00e6tspil og kontorartikler som vi ogs\u00e5 g\u00f8r os i, den er rigtig h\u00e5rd. Der er en skarp konkurrence derude mellem landets boghandlere,\u201d fort\u00e6ller indehaver Peter Povlsen.<\/p>\n<\/div><\/div>

Markedsf\u00f8ring er central<\/h5>\n

William Dams Boghandel er en af Danmarks \u00e6ldste og mest kendte boghandlere, grundlagt i 1857 p\u00e5 Bornholm. Boghandlen drives som en familievirksomhed gennem generationer og er b\u00e5de en fysisk butik i R\u00f8nne samt en popul\u00e6r online forhandler. William Dams Boghandel tilbyder et bredt udvalg af b\u00f8ger, undervisningsmaterialer og kontorartikler, som jo grundl\u00e6ggende er analoge redskaber. Det er dog onlinekampen om kundernes gunst skal st\u00e5, s\u00e5 markedsf\u00f8ring foreg\u00e5r ikke med analoge \u2019v\u00e5ben\u2019, fort\u00e6ller Peter Povlsen.<\/p>\n

\u201dDet er selvf\u00f8lgelig p\u00e5 pris, men ogs\u00e5 online markedsf\u00f8ring og h\u00f8j trov\u00e6rdighed p\u00e5 forbrugerplatforme. Dengang hvor man bare kunne \u00e5bne en hjemmeside og s\u00e5 kom salget af sig selv, den er for l\u00e6ngst forbi. Vi bruger omkring 100.000 kroner hver m\u00e5ned p\u00e5 markedsf\u00f8ring som Google Adds, Facebook og Pricerunner. Det er man bare n\u00f8dt til, hvis man skal i kundernes s\u00f8gelys. P\u00e5 den m\u00e5de er vi alle sammen i branchen n\u00f8dt til at f\u00f8lge tech giganternes spilleregler, og s\u00e5 betyder det mindre, om man har fysisk butik og lager p\u00e5 Bornholm, Skagen eller K\u00f8benhavn i onlinesammenh\u00e6ng,\u201d forklarer Peter Povlsen.<\/p>\n<\/div><\/div>

Bornholms rolle<\/h5>\n

Bornholm spiller imidlertid en central rolle for William Dams Boghandel. Det vender vi tilbage til. Konkurrencen har nemlig ikke kun danske skakbrikker p\u00e5 br\u00e6ttet.<\/p>\n

Konkurrencen mellem onlineboghandlere i Danmark er udover William Dams Boghandel pr\u00e6get af andre store akt\u00f8rer som Saxo og Bog & id\u00e9, der konkurrerer om kunder gennem pris, udvalg og leveringstider. E-b\u00f8ger og lydb\u00f8ger vokser i popularitet, hvilket skaber yderligere konkurrence. Internationale platforme som Amazon med et globalt katalog af udenlandske bogleverand\u00f8rer presser danske boghandlere, men lokal kundeservice og unikke tilbud hj\u00e6lper med at bevare markedsandele.<\/p>\n

\u201dBornholm spiller en stor rolle for os, men vi er n\u00f8dt til her at dele forst\u00e5elsen af kundeservice op i to. Den kundeservice, som vi kan levere online til kunder over hele landet, skal v\u00e6re i top, n\u00e5r det kommer til levering, pris og gennemsigtighed, s\u00e5 der ikke kommer overraskelser p\u00e5 prisen for kunderne. Den del skal v\u00e6re helt transparent. Det giver os en h\u00f8j rating p\u00e5 platforme som Trustpilot. Der skriver kunder bestemt ikke deres mening for sjov, s\u00e5 det er helt centralt for os med en h\u00f8j vurdering p\u00e5 Trustpilot, fordi det er den trov\u00e6rdighed, som andre kunder kan bruge til at v\u00e6lge vores produkter frem for andre,\u201d siger Peter Povlsen og uddyber.<\/p>\n<\/div><\/div><\/div>

\u201dTidligere var det ikke let for os at yde en tilsvarende service p\u00e5 grund af, der kun var PostDanmark p\u00e5 markedet. Der var ingen track and trace, s\u00e5 n\u00e5r vi sendte en bog afsted til fru Hansen i Jylland, s\u00e5 m\u00e5tte vi bare krydse fingre. Vi anede intet om bogens rejse frem til kunden. Derudover var prisen p\u00e5 forsendelser skyh\u00f8j dengang, og vi brugte over en million om \u00e5ret p\u00e5 forsendelser, men uden at have nogen form for sikkerhed eller snor i pakken. Da GLS kom p\u00e5 markedet, s\u00e5 blev priserne halveret, og track and trace l\u00f8sninger blev en selvf\u00f8lgelighed. Det har medf\u00f8rt, at vi samlet set kan levere den service online, som vi \u00f8nsker.\u201d<\/p>\n<\/div><\/div>

Den vigtige trov\u00e6rdighed<\/h5>\n

Gode anmeldelser p\u00e5 Trustpilot er afg\u00f8rende for virksomheder, da de skaber trov\u00e6rdighed og tiltr\u00e6kker nye kunder. Positive anmeldelser bygger tillid, forbedrer omd\u00f8mme og \u00f8ger konverteringer. Forbrugere bruger ofte Trustpilot som reference, n\u00e5r de tr\u00e6ffer k\u00f8bsbeslutninger, s\u00e5 en st\u00e6rk anmeldelsesprofil kan v\u00e6re afg\u00f8rende for en virksomheds succes og v\u00e6kst. Ikke mindst i en tid, hvor kunderne advares om alt fra falske profiler til phishing sms\u2019er og mails.<\/p>\n

Og nu vender vi tilbage til Bornholm. For med tanke for onlinekonkurrencen s\u00e5 kunne man tro, at William Dams Boghandels personaleteam best\u00e5r af en h\u00e5ndfuld it-hajer plantet foran en sk\u00e6rm. Virksomheden har 20 ansatte og den store klassiske boghandel p\u00e5 Store Torv spiller en n\u00f8glerolle som fysisk butik og flagskib.<\/p>\n

\u201dVores kunder som kommer p\u00e5 ferie til Bornholm, de kommer ogs\u00e5 forbi butikken. De vil gerne se og opleve vores butik, s\u00e5 derfor er det helt centralt, at den butik der m\u00f8der dem, lever op til deres forventninger. Det samme g\u00e6lder service. Butikken har atmosf\u00e6re og stemning, h\u00f8jt til loftet og en indretning, der adskiller sig fra boghandlerk\u00e6der. Derfor er det essentielt, at den service som bornholmere f\u00e5r hos os til dagligdag, ogs\u00e5 skal give bes\u00f8gende kunder fra resten af landet et godt indtryk af William Dams Boghandel med hjem,\u201d siger Peter Povlsen.<\/p>\n<\/div><\/div>

De gode r\u00e5d<\/h5>\n

Storytelling er en st\u00e6rk strategi for virksomheder, da det skaber en f\u00f8lelsesm\u00e6ssig forbindelse til kunderne. En engagerende fort\u00e6lling om virksomhedens v\u00e6rdier, historie eller mission g\u00f8r brandet mere autentisk og mindev\u00e6rdigt. Det styrker kundeloyalitet og differentierer virksomheden fra konkurrenter.<\/p>\n

\u201dBornholm er jo kernen i vores brand. Vi bor her og har butik og lager her. Der er en del kunder, der sp\u00f8rger om ikke, vi har lyst til at \u00e5bne en butik i netop deres by. Det tager vi som en stor kompliment, men det har vi ingen planer om. Det vil v\u00e6re for omfattende et projekt at begynde p\u00e5.\u201d Peter Povlsen er 63 \u00e5r gammel og har \u00e5rtiers erfaring og handel med b\u00f8ger mellem h\u00e6nderne, s\u00e5 hvilke r\u00e5d vil han give til andre af \u00f8ens virksomheder, som enten allerede g\u00f8r sig online med eksportsalg til resten af landet eller overvejer det?<\/p>\n

\u201dAfs\u00e6t penge til markedsf\u00f8ring og flere end du regner med. G\u00f8r dit hjemmearbejde og identificer din kundegruppe, men v\u00e6r \u00e5ben overfor andre kundetyper kan komme uventet ind i billedet. Covid-19 havde ingen forudset, og den gav os en stor v\u00e6kst, og den v\u00e6kst er ikke faldet efter pandemien, men bragte os i kontakt med nye typer kunder. Se hvad konkurrenterne g\u00f8r, og overvej hvordan du kan g\u00f8re det bedre og anderledes. Brug Bornholm i din identitet og v\u00e6rn om din virksomheds onlinetrov\u00e6rdighed. Den er oms\u00e6tning v\u00e6rd.\u201d<\/p>\n

BY S\u00d8REN SORGENFRI<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Bornholm spiller imidlertid en central rolle for William Dams Boghandel. Konkurrencen har nemlig ikke kun danske skakbrikker p\u00e5 br\u00e6ttet.<\/p>","protected":false},"author":22,"featured_media":30176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,36],"tags":[],"bolt_search_tag":[],"class_list":["post-30174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikler","category-etableret-virksomhed"],"acf":[],"_wp_attachment_image_alt":null,"_eventvenueid":null,"_eventorganizerid":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"wp-smush-lossy":null,"wp-smpro-smush-data":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_oembed_96f291dc4b54ff43fbaad1d8b7a003be":null,"smush-complete":null,"smush-info":null,"original-file":null,"smush-stats":null,"wp-smush-ignore-bulk":null,"dsm_upload_gallery_custom_link_url":null,"dsm_upload_gallery_link_url_target":null,"wp-smush-error":null,"olh_navn":null,"olh_titel":null,"olh_id":null,"olh_bio":null,"_et_pb_project_nav":null,"_yoast_wpseo_primary_project_category":null,"_olh_navn":null,"_olh_titel":null,"_olh_id":null,"kontaktperson":null,"_kort_beskrivelse":null,"_link_til_ekstern":null,"link_til_ekstern":null,"_link_til_info":null,"_event_status":null,"_event_thema":null,"_slut_tid":null,"_morgenmad":null,"_arrangor":null,"_tilmeld_event_link":null,"arrangor":null,"tilmeld_event_link":null,"kort_beskrivelse":null,"event_status":null,"morgenmad":null,"kategori":null,"_kategori":null,"yoast_head":"\nOnlinetrov\u00e6rdighed er altafg\u00f8rende - Business Center Bornholm<\/title>\n<meta name=\"description\" content=\"Bornholm spiller en central rolle for William Dams Boghandel. 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