Bornholm Tourism – hall year and across the entire island

The Bornholm Tourism – All Year Round and Across the Entire Island project is based on a vision to make Bornholm an all-year-round, sustainable and preferred destination of high quality and with international impact. The primary focus is to involve the entire island in the summer and increase the number of visitors during the spring, autumn and winter months.

This happens through supporting the needs of businesses with a special focus on the use of digital data and with an eye on the shared desire for higher revenue and strengthened earnings as well as more employees.

In the project, we put your business at the centre and identify the potentials that can create longer seasons and increased growth through the development of services and products. Perhaps you can attract more foreign guests, achieve stronger branding that makes you extra visible and strengthens your competitiveness.

The project has two main focus areas:

• Networking and organisation of actors within outdoor recreation and geographical areas
• Business development

What does your company get out of the project?

Your journey in the project will be tailored to your company's needs.

• You receive a tailored trajectory with one-to-one developmental sparring throughout the entire project
• Through expert coaching, you get concrete help to strengthen selected parts of your business
• With relevant and inspiring workshops, you get new tools for developing your business

Who can take part?

The project is aimed at small and medium-sized enterprises that have the island's tourists as customers. The focus is on the development areas of Hasle, Aakirkeby and Nexø.

Participation is free, but it requires commitment and approximately 50 hours annually. The company must appoint a contact person for the collaboration. The project runs until July 2026.

Project partners

Destination Bornholm is the lead partner for the project. Business Center Bornholm is a project partner with a special focus on the area of business development.

The project is supported by the Danish Board of Business Development and Bornholm Regional Municipality.