Seniors could be the key to solving Bornholm's labour shortage
Press release, 3 October 2024.
Business Center Bornholm is inviting you to an after-work meeting on retaining and attracting senior employees. The meeting aims to inspire and provide advice and tools to help companies adapt so that more seniors want to remain an active part of the workforce and thereby help alleviate the growing labour shortage on the island.
Labour shortage demands new solutions
On Bornholm, just like in the rest of Denmark, there is a growing labour shortage. Seniors could be a crucial part of the solution, but that requires businesses to get better at adapting working conditions to the needs of older employees. Business consultant Jørn Pedersen from Business Center Bornholm explains: "In a time of labour shortage, leaders should be proactive in this area. It is not only an advantage – it has also become a necessity. We are facing small birth cohorts, and it is high time to find new ways to secure a stable workforce."
For many seniors, flexible working arrangements can be crucial to whether they choose to stay in the labour market. "Many older people are still willing to work, but this requires us to adapt their tasks and possibly offer fewer working hours or new areas of responsibility that better suit their life situation," adds Pedersen.
In a time of labour shortages, managers must be proactive in this area. It is not only an advantage – it has also become a necessity. We are facing small birth cohorts, and it is high time to find new ways of securing a stable workforce.
Adaptation is a prerequisite
Head of Commercial Christa Lodahl from BCB emphasises the importance of flexibility when it comes to senior employees: "We have a wealth of 'gold' among our seniors. If we succeed in retaining them, we have the opportunity to cover a major need in the workforce. However, this requires us to work strategically with it and offer models where tasks can be adjusted to better suit the employee's needs."
She continues: "Not all businesses have an HR department to take care of senior policies, but even small businesses can have a chat about how tasks can be adapted so that seniors continue to be part of the business. It can be a simple solution that benefits both the employee and the business."
We have a wealth of 'gold' among our seniors. If we succeed in retaining them, we have the opportunity to cover a major need in the workforce. However, this requires us to work strategically with it and offer models where tasks can be adjusted to better suit the employee's needs.
Invitation to a after-work meeting
Business Center Bornholm is organising an after-work meeting on 8 October 2024, where local business leaders can hear about practical experiences regarding the retention of older workers and get concrete tools to integrate senior-friendly solutions into their daily operations.
"We hope that many business leaders will participate and gain new inspiration on how they can retain their senior employees. It is crucial that we see the potential in our experienced staff and create frameworks where they can continue to contribute to the business community,"concludes Christa Lodahl.
Information and registration
The after-work meeting takes place on 8 October 2024 from 14:00 to 17:00 at Green Solution House, Strandvejen 79, 3700 Rønne.
Registration can be done via this link
For further information, please contact:
Christa Lodahl, Head of Business at Business Center Bornholm, tel. 30 50 21 28, email: cl@bornholm.biz or Jørn Pedersen, Senior Business Consultant at Business Center Bornholm, tel. 30 32 29 46, email: jp@bornholm.biz.