TACTICAL ONLINE ADVERTISING INCREASES FARM SHOP SALES

The association behind the business Den Bornholmske Gårdbutik wanted, among other things, to increase awareness of their physical shop in Vestermarie and thereby boost in-store sales. However, increased sales would also require more storage capacity, so there were actually several items on the wish list when Den Bornholmske Gårdbutik entered the 'Genstart Erhverv i Gadeplan' (GEIG) project.

With a team of strong competencies and invaluable sparring, Den Bornholmske Gårdbutik has focused on the shop's online presence and, among other things, received one-to-one training in social media advertising. Today, the farm shop achieves a much greater impact from its online advertising, and has, among other things, experienced an elevenfold return on investment in revenue compared to previous posts and offers on the platforms.

The farm shop has also received mentoring for the creation of a new website, which will be launched soon.

And finally, they have received guidance on where and how to apply for foundation grants for increased storage capacity. Den Bornholmske Gårdbutik has thus expanded its capacity from 7-8 chest freezers to a 20-foot refrigerated container, so they are well-equipped for the future.