Kreabanken found its hotspots

The Creative Bank in Rønne opened right in the middle of the Corona pandemic, and the Restart Business at Street Level (GEIG) project therefore became an extra pat on the back in terms of getting off to a good start. Lene Pettersen, who is behind The Creative Bank, has participated and absorbed knowledge from the many workshops on offer. The workshops have given her inspiration and insight into the direction The Creative Bank should develop, including the visibility of the shop, prioritisation of investments, finance and much more.

The workshop on shopfitting in particular has given rise to many thoughts, and Lene Pettersen has subsequently focused on Kreabanken's lighting, a visible and inviting entrance area and facade, as well as an increased focus on the correct placement of goods in the shop.  

”I have found Kreabanken's hotspots, and have become much better at utilising the effect of moving products around in the shop. I am aware that when I place my products in what I would call ”the shop's hotspots”, they sell much better,” says Lene Pettersen.

Kreabanken also highlights the strength of the exchange of experience with the project's other participants, as well as the skilled and inspiring instructors who, during the workshops, managed to be both general and specific in relation to the individual participants' needs.