Many companies have a lot of customer data available, but lack insight into how they can use it optimally and which customers they create the most value for.
By combining existing customer data with AI-driven analytics, your business can discover new customer patterns, prioritise resources based on value, and effectively tailor sales and marketing efforts.
The webinar gives you both strategic understanding and practical steps to get started with value-based segmentation using AI. We will review concrete models, data requirements, pitfalls and implementation in practice with a focus on how your company can get measurable value from the effort.
Small and medium-sized enterprises that are already using, or would like to start using, AI in their business.
STRENGTHEN YOUR SKILLS
Video is one of the most effective ways to create visibility. At this workshop, you will learn to use your mobile phone as a video camera and produce your own video, which is ready to use on social media, websites or in newsletters.
The market is changing, and people are increasingly looking for answers from ChatGPT and Gemini instead of Google. We explain the difference between traditional SEO and GEO (Generative Engine Optimization). How does AI “read” small business websites? Participants will receive concrete guidelines to avoid becoming invisible in the new search engines.
Is your business ready for tomorrow's customers? Get insight into the most important retail trends in 2026 – and turn them into concrete ideas for your own business.
