Good service and sales go hand in hand. When customers have a positive service experience, they spend around 17 % more – and are more likely to return. In this workshop, participants will therefore learn how they can increase both customer loyalty and sales in their business without having to chase sales.

Topics for the workshop are:

• What do companies do with fans?
• Trends – what you need to know about your customers in 2026
• How to increase both customer satisfaction and sales
• When small actions become micromagic for customers
• Use your senses during customer meetings and boost sales by 26 %
• 5 steps to becoming a better salesperson – without chasing customers
• Personal action plan – this is the next step for you and your business

What you can expect from the workshop is:

Following the workshop, you will have a better understanding of your customers and what you can do to get them to recommend you to others. In addition, you will get concrete and tried-and-tested sales tools that increase both your customer satisfaction and your sales. You will leave the workshop with a personal action plan in which you have defined the areas you need to prioritise in your interactions with customers.

All participants will receive a copy of the book: Kundeloyalitet – Fra kunder til superfans, in which Merete Bergman Smit provides a wide range of great ideas on what participants can concretely do together with their customers.