Is your company's Instagram profile up to date, and are you actually getting the most out of it, as you would like to?
Instagram is constantly evolving, and it can be difficult to keep up with new features, options, and recommendations. But what is really important when you use Instagram as a business?
In this 2-hour webinar, you will receive an introduction to Instagram in 2026/2027 and specific advice on how to optimize your company's profile to make it appear professional, relevant, and inviting to your customers.
We review the most important elements of a good Instagram profile and provide you with inspiration and practical tips that you can then use in your work with your own profile.
You will learn, among other things, about:
Practical information
The webinar takes place online and lasts 2 hours. After the webinar, you will receive the presentation so that you can use it as a guide when you subsequently review and optimize your own profile.
8-8.15: Instagram in 2026/2027
A brief introduction to the platform, current trends, and the most important opportunities for companies.
8.15-9.15: Give your Instagram profile a check-up
We go through step by step how you can optimize your company's profile – from profile text and visual identity to links, highlights, and content.
9.15-9.45: Inspiration, tips and tricks
Get concrete ideas for content, features, and small improvements that can make a difference to your visibility and your work with Instagram.
9:45-10: We will conclude with the opportunity to ask questions.
The webinar is aimed at the retail and service industry, entrepreneurs, freelancers, and small businesses that already have an Instagram profile but would like to become better at using it professionally.
You don’t need to be an expert – the most important thing is that you want to get more out of your Instagram profile.
Marketing economist, editor at Nordic Wedding and founder of Bomuldskys. Specialist in Canva, branding and content design with strong experience in helping businesses with visual communication.
STRENGTHEN YOUR SKILLS
Is your business ready for tomorrow's customers? Get insight into the most important retail trends in 2026 – and turn them into concrete ideas for your own business.
Do you dream of building a sustainable business based on your professional expertise? On this workshop programme spanning two half-days, you will receive concrete tools to develop your business, gain an overview of your sources of income, and lay out a realistic plan for your working life as a freelancer.
On this 2-day workshop you will get concrete tools to strengthen your communication, build followership, develop employees and turn your ambitions as a leader into action. You will go home with new inspiration, practical tools and a personal action plan that can be used directly in your business. For owner-managers, leaders and future leaders in Bornholm SMEs.
