Do you need professional marketing materials, but lack graphic design skills? At this workshop, you will learn to use Canva as a simple and effective tool for creating posts, flyers, presentations, and other visual content for social media, your website, and printed materials.
The workshop is aimed at entrepreneurs and small businesses and requires no experience in graphic design. We work hands-on all day, so you go home with finished designs, a simple work process and tools to produce professional marketing material yourself.
Among other things, you will learn to:
- Create a visual identity that suits your business
- Working with colours, fonts and layout
- Use Canva templates effectively
- Writing better texts with the help of AI
- Design posts, stories, flyers and other marketing material
- Reuse your designs and save time in the future
You leave with a finished design, a simple work process and the tools to produce professional content yourself.
Programme
08:30 Breakfast
09:00 Welcome & brand identity – Find your visual style
- What characterises a strong brand?
- Colours, typography and image style
- How do you create recognition?
10:00 Inspiration & cases
- Good and less good examples
- What works on social media?
- Ideas for your own business
11:00 Canva in practice
- Introduction to Canva
- Tips, tricks and smart features
- Your first design
12:30 Lunch
13:00 Design workshop
- Time to develop your own material
- One-to-one coaching
- AI as an aid for texts and ideation
15:00 Presentation, feedback and wrap-up
15:30 Thanks for today
Target audience
This workshop is aimed at freelancers and SMEs, primarily beginners with a limited technical background, who want to learn how to produce professional visual content using simple tools.
Practical information
Bring your computer and charger. We also recommend that you gather the digital materials you would like to work with in advance – e.g. your logo, images, graphic elements and texts. During the workshop, you will use the materials to design marketing material that you can start using immediately.
Teaching is based on the computer version of Canva. Therefore, before the workshop, you need to create a Canva account. The free version is completely fine, but along the way, features may be shown that are only available in the Pro version. This is so that you get information about what Canva can do, and then you have to decide for yourself whether these are features you want to pay for or not.
Please note that there are a limited number of places available, so we can ensure everyone has time to get technical help.
