Workshop

Visual marketing with Canva

24. November

Do you need professional marketing materials, but lack graphic design skills? At this workshop, you will learn to use Canva as a simple and effective tool for creating posts, flyers, presentations, and other visual content for social media, your website, and printed materials.

The workshop is aimed at entrepreneurs and small businesses and requires no experience in graphic design. We work hands-on all day, so you go home with finished designs, a simple work process and tools to produce professional marketing material yourself.

Among other things, you will learn to:

  • Create a visual identity that suits your business
  • Working with colours, fonts and layout
  • Use Canva templates effectively
  • Writing better texts with the help of AI
  • Design posts, stories, flyers and other marketing material
  • Reuse your designs and save time in the future

You leave with a finished design, a simple work process and the tools to produce professional content yourself.

Practical information

Bring your computer and charger. We also recommend that you gather the digital materials you would like to work with in advance – e.g. your logo, images, graphic elements and texts. During the workshop, you will use the materials to design marketing material that you can start using immediately.

Teaching is based on the computer version of Canva. Therefore, before the workshop, you need to create a Canva account. The free version is completely fine, but along the way, features may be shown that are only available in the Pro version. This is so that you get information about what Canva can do, and then you have to decide for yourself whether these are features you want to pay for or not.

Please note that there are a limited number of places available, so we can ensure everyone has time to get technical help.

Programme

08.30 Coffee and chat

09:00 Welcome & brand identity – Find your visual style

  • What characterises a strong brand?
  • Colours, typography and image style
  • How do you create recognition?

10:00 Inspiration & cases

  • Good and less good examples
  • What works on social media?
  • Ideas for your own business

11:00 Canva in practice

  • Introduction to Canva
  • Tips, tricks and smart features
  • Your first design

12:30 Lunch

13:00 Design workshop

  • Time to develop your own material
  • One-to-one coaching
  • AI as an aid for texts and ideation

15:00 Presentation, feedback and wrap-up

15:30 Thanks for today

Target audience

This workshop is aimed at freelancers and SMEs, primarily beginners with a limited technical background, who want to learn how to produce professional visual content using simple tools.

Speaker

Mads Christensen
Mads Christensen
Founder of Nordic Agency

Multimedia designer, serial entrepreneur and founder of Nordic Agency and Nordic Wedding. Over 10 years of experience in branding, visual communication and video production. Former founder of GoTutor.

Emilie Høyrup
Emilie Høyrup
Content creator & editor

Marketing economist, editor at Nordic Wedding and founder of Bomuldskys. Specialist in Canva, branding and content design with strong experience in helping businesses with visual communication.

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