Bettine Ortmann has a wealth of practical experience in developing brands and value propositions based on customer insights. She has been Head of Strategy at several advertising agencies. Originally, she holds an MSc in Economics and Business Administration (Marketing) and is a Strategic Planner from the Danish School of Advertising.
Bettine is a senior lecturer and has taught marketing and branding since 2019, when she also started her own agency TrendTribe. Her focus is on making theory relevant and practical, as well as communicating from the exact point where you are.