Bettine Ortmann has a wealth of practical experience in developing brands and value propositions based on customer insights. She has been Head of Strategy at several advertising agencies focusing on retail. Originally, she holds an MSc in Economics and Business Administration (Marketing) and is a Strategic Planner from the Danish School of Advertising. However, she has since supplemented these with a Master's in Sustainable Leadership from DTU to gain a greater understanding of the new business paradigm facing retailers today.
Bettine loves to inspire and communicate. She is a senior lecturer and has been teaching marketing and branding since 2019, when she also started her own agency. Her focus is on making theory relevant and practical, and on communicating from right where you are.