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Workshop

Visibility in 2026 SEO & GEO (Get found in AI)

22. OK

Get found by the customers of the future: An inspiration day on AI and visibility

Your potential customers are today using ChatGPT, Gemini, or Perplexity just as often as they use Google. This means that classic SEO is no longer enough. If your business is not understood and cited by the AI, you will become invisible to a rapidly growing segment of your customers.

At this inspiration day, we are translating the new rules of the game into something you can actually use in your own business. We focus on small businesses and sole proprietorships, and how you can use your strengths (local roots, authentic stories, expert knowledge) to win space in the AI's answers.

What do you take home with you?

  • Understanding AI: We show how ChatGPT and Gemini read, evaluate and select your site as a source, and why it is a completely different discipline to Google 5 years ago.
  • SEO in an AI age (GEO): Classical SEO is not dead, but the rules have changed. You will learn what still works, what is new, and which levers give the most for the fewest hours.
  • No BS content: Learn why it is crucial to start with the actual answer right away, instead of long intros that the AI skips. We go through before/after examples.
  • Simple tweaks that make a difference: bullet points, clear headings, FAQ sections and structured data. We will go through the tangible things you can fix on your site next week.
  • Live demos in the room: We ask ChatGPT and Gemini in real time about the industry and see which companies they mention, and why. You will see exactly how AI chooses its sources.
  • Your own priority list: You leave with 3 to 5 concrete things to get started on, not 50 things you'll never get done.

Format

The day is a mix of presentations and workshops. Bring your own website and your own questions, and we will set aside time for you to work on your own material and receive guidance along the way.

Target audience

SMEs with websites.

Speaker

Bruno Poulsen
Co-founder of Poulsen & Vinding

Bruno Poulsen is a graduate of CBS and has worked professionally with e-commerce and digital growth for more than 10 years. He has been the co-founder of several successful webshops and has taught SEO for over 8 years. Today, he runs the consultancy firm P&V (pogv.dk), where they specialise in AI talks, AI workshops, as well as SEO and GEO optimisation. Here, they help companies navigate the digital landscape of the future with a focus on both classical search and the latest AI technologies.

STRENGTHEN YOUR SKILLS

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