Workshop

Visibility in 2026 SEO & GEO (Get found in AI)

Visibility in 2026 SEO & GEO (Get found in AI)
22. OK

Get found by the customers of the future: An inspiration day about AI and
visibility

Your potential customers today use ChatGPT, Gemini or Perplexity just as often as they use Google. This means that classic SEO is no longer enough. If your business isn't understood and cited by the AI, you become invisible to
a rapidly growing segment of your customers.

On this inspiration day, we translate the new rules of the game into something you actually
can use in your own business. We focus on small businesses and
sole traders, and how you can use your strengths (local
anchoring, authentic stories, expert knowledge) to win space in the AI's
Answer.

What do you take home with you?

  • Understanding AI: We show how
    ChatGPT and Gemini read, evaluate and select your site as a source, and
    why it is a completely different discipline from Google 5 years ago.
  • SEO in an AI era (GEO): Classic SEO is
    not dead, but the rules have changed. You learn what still works,
    what is new, and which approaches give the most for the fewest hours.
  • No-nonsense content: Learn why it
    is crucial to start with the actual answer immediately, instead of
    long intros that the AI skips. We go through before/after examples.
  • Simple steps that make a real difference: Point former,
    clear headings, FAQ sections and structured data. We go through the
    tangible things you can fix yourself on your site next week.
  • Live demos in the hall: We ask
    ChatGPT and Gemini in real time about the industry and see which companies they
    mentions, and why. You see exactly how AI chooses its sources.
  • Your own priority list: You go home with 3
    Give me 5 concrete things to get started on, not 50 things you'll never get round to doing.

Format

The day is a mix of presentations and workshop. Bring your own website and your own questions, and we will set aside time for you to work on your own.
materials and receive feedback along the way.

Target audience

SMEs with websites.

STRENGTHEN YOUR SKILLS

Other events

24. August
Information meeting

StartupBASIS

ONLINE: Do you have a business idea or dream? Is this your first time starting your own business? Get a general introduction to the most important topics you need to get a handle on, including the formal requirements for setting up a business and your obligations as a founder. You will be introduced to fundamental knowledge about company structures, bookkeeping, VAT, tax and law, amongst other things.

24 August 2026 08:30 - 10:00
Webinar
Read more