Get found by the customers of the future: An inspiration day on AI and visibility
Your potential customers are today using ChatGPT, Gemini, or Perplexity just as often as they use Google. This means that classic SEO is no longer enough. If your business is not understood and cited by the AI, you will become invisible to a rapidly growing segment of your customers.
At this inspiration day, we are translating the new rules of the game into something you can actually use in your own business. We focus on small businesses and sole proprietorships, and how you can use your strengths (local roots, authentic stories, expert knowledge) to win space in the AI's answers.
What do you take home with you?
Format
The day is a mix of presentations and workshops. Bring your own website and your own questions, and we will set aside time for you to work on your own material and receive guidance along the way.
SMEs with websites.
Bruno Poulsen is a graduate of CBS and has worked professionally with e-commerce and digital growth for more than 10 years. He has been the co-founder of several successful webshops and has taught SEO for over 8 years. Today, he runs the consultancy firm P&V (pogv.dk), where they specialise in AI talks, AI workshops, as well as SEO and GEO optimisation. Here, they help companies navigate the digital landscape of the future with a focus on both classical search and the latest AI technologies.
STRENGTHEN YOUR SKILLS
Learn how to get repeat customers who spend more when they visit you. At this workshop, you will get concrete and tried-and-tested tips and tools for better service experiences and increased sales – which you can use directly with your customers.
Get small ideas with a big impact in your daily life. At the networking meeting for retail and service, we focus on everyday creativity – the simple moves that elevate the customer experience and create value immediately. You will go home with at least one tangible creative idea that is easy to execute and will make your customers' experiences greater.
Is it time for a change of strategy, perhaps the acquisition or sale of a business? Perhaps an employee or partner needs to become a co-owner. Perhaps a buyer is coming along. Or perhaps you simply want to create a stronger and less owner-dependent business. Common to all scenarios is that the best opportunities typically arise for the companies that have prepared well in advance.
